As someone that has worked with doctors for over 5 years in helping them achieve greater success in their marketing, I am always amazed at how few of them implement simple technologies that will save their practice a great deal of time and money. All doctors are faced with the same problems – they know they need to market their practices, but they have heard about or experienced the horrors before of spending thousands of dollars on advertising and not having much to show for it in return. So inevitably, they come to the conclusion that marketing doesn’t work – and they are left banking on the hopes that referrals will come streaming through the front door and the need to market will simply go away.
If you are one of these individuals, don’t feel bad – you are not alone. In fact, unfortunately, you are in the overwhelming majority of doctors! However, I am here to tell you that marketing does work. In fact, it is as old as time and has been proven to work for thousands of years. I will give you an example: Think about when Moses carved the 10 commandments into a tablet – do you think that everyone just followed his commandments the minute he got down from the mountain top? Of course not – on the contrary, he had to “market” his new laws to the people in order to get their buy-in. Now that was some hard marketing – especially without the use of technology!
So as you go out and search for your followers that are in desperate need of your services, you are going to have to do some hard marketing yourself. There are no shortcuts in marketing and advertising. Just like learning anything new, you have dive in with both feet, and then test, monitor, track your results, fine tune, re-release, and then test, monitor and track some more! Whew – sounds tiring doesn’t it? Yes it is.
However, the best marketers in the world understand this process and devote themselves to it – they aren’t afraid of it. In fact, they embrace it. And that is why you see their name everywhere and anywhere, and wonder how they have the budgets to be in so many places! I can assure you that they have technologies in place to give them the data they need to test, track, monitor, and fine-tune.
So let me provide you with one of those technologies today – it’s called CALL TRACKING. It is something that is very easy to implement, and will save you countless dollars as a result.
Here’s how it works: Have you ever watched the Cooking Channel, CNN, MSNBC, etc, and wondered why every ad has a different toll-free phone number in it? And they are always 877, 866, 855, etc. – phone numbers that no one would remember, but yet they are used by large, large companies. The reason they are using those numbers is because they are tracking each ad individually.
They want to know if you called them from the ad on the Cooking Channel, or whether it was the spot on CNN that drove your phone call. They want to know if the promo of the “Free Information Kit” worked better at driving phone calls than the one for “20% off your first order.” And they are tracking to see if the 2 minute infomercial style ad is working better than the 30 second spot… You get the idea. They are tracking everything! Those ads cost a lot of money, and you can bet they don’t want to waste money on ads that under-produce from a Return On Investment (ROI) perspective.
Furthermore, in addition to tracking the calls to see where they are coming from, they are also recording the phone call conversations so that they can hear the exchange that happens between the prospect and the person answering the phone. So many times, doctors’ focus only on their marketing and then what happens when the person shows up for their first appointment. However, they forget about one of the most critical steps in the process that occurs between the marketing and the appointment – the phone call that converts the prospect into a new patient! And generally, that call is answered by someone who is not making a heck of a lot of money, and certainly doesn’t have a vested interest in the practice.
So with regards to that all-so-critical phone call – who’s answering that call? Are they well trained? Can they handle the difficult questions? Are they fighting hard to secure the appointment? Are they properly explaining all of the great things you do to help people feel better quickly?
There’s only one way to answer those questions, and that’s by recording the calls. The top marketers in the world are recording everything, and so should you. And generally, call recording comes with the call tracking toolset, so you get to kill two birds with one stone, so to speak.
So now that you know you need to implement call tracking and call recording, you are probably wondering where you go to find the technology?
Well that’s the easiest part – I am going to answer that for you right now. With MyDoctorCalls, can get you setup with 5 tracking numbers and call recording right away, and for just $99 a month! Super easy to use, and takes no time to implement. You can be tracking ads now, and for the same price per day as your Starbuck’s Caramel Frappuccino! What could be better than that?
Even better is the fact that all of your call recordings will be stored in the cloud so that you can access them anywhere in the world, and from any device (including your iPhone, iPad or Android-based device). This technology is revolutionary for a doctor’s office, and will change the way your market your practice today.
In fact, tracking and recording your calls puts the power back in your hands when it comes to ad budgeting. No longer will you have to wonder if the advertising sales guy is lying to you when he says he’s going to bring you 15 new patients a month for $1,000 – now you will be able to see exactly how many new patients he’s bringing you and the quality of those patients as well! And if the ROI numbers are not in your favor, you can quickly cut that particular ad spend and re-commit those dollars to something that will deliver the ideal ROI for your practice. Now that’s what I call a smart use of technology to grow your practice!
So now that you know how to be a smarter marketer and practice owner, don’t procrastinate in getting your call tracking and recording setup today. You have no excuse not to implement. Imagine how much time Moses would have saved if he had call tracking numbers to use when spreading the word about the Ten Commandments? You have more power than Moses ever had – so don’t waste it! 🙂
The best part is that you can get an immediate $100 off your order but using the coupon code TS100 in the link below.
Happy Advertising!
MyDoctorCalls is a leading call tracking and call recording solution specifically designed for doctors. Included in the system are unique local and toll-free numbers to use for marketing, detailed call analytics, staff training mechanisms, tips, tutorials and much, much more. All call recordings are stored in the cloud for easy access, and all service contracts are month-to-month allowing for no risk to clients upon registration. For more information call (800) 483-9190, or visit www.mydoctorcalls.com.
Leave A Reply (No comments so far)